Gray Market for Information Technology (IT) Products: Status, Implications, and Strategies to Address the IT Gray Market Threat
نویسندگان
چکیده
منابع مشابه
An Empirical Investigation of Online Gray Markets
A gray market is an unauthorized distribution channel of genuine branded products. Worldwide gray markets compete with authorized distribution channels of branded products and pose significant challenges to brand owners on the management of global supply chains. Therefore, it is important for brand owners to understand sellers’ and buyers’ behavior in gray markets in order to better address thi...
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ورودعنوان ژورنال:
- CAIS
دوره 29 شماره
صفحات -
تاریخ انتشار 2011